The Cost of Empire

The Cost of Empire
By John Feffer | Foreign Policy in Focus

When he travels abroad, Barack Obama is the consummate pitchman. He tells stories, he cracks jokes, he delivers mini-lectures with a light touch — all in the service of selling product. It's not an easy job. Imagine trying to sell GM cars after Ralph Nader's attack on its Corvair in the 1960s, or shilling for Nestlé after the infant formula boycott of the 1970s and 1980s. Obama's product — America — has taken a beating in the marketplace over the last eight years or so. The president has to do some serious rebranding.

Like any good ad-man, Obama does two things. He makes the audience feel good. But the people listening to him must also feel that something is missing in their lives, something that only Obama and his product can give them. If I get his product, the potential consumer thinks, perhaps I'll be as young, handsome, talented, and powerful as he is.

In his address over the weekend to the Ghanaian parliament, the president was careful to emphasize that "Africa's future is up to Africans." The United States is all about respecting self-determination. "America will not seek to impose any system of government on any other nation," he intoned. "The essential truth of democracy is that each nation determines its own destiny."

We're not telling you what to do, Obama insisted. But still, you have to get rid of your dictators, your corruption, and your bloody conflicts. And boy, do we have just the product for you!

Obama didn't "apologize for the CIA's role in overthrowing the democratically elected government of Ghanaian leader Kwame Nkrumah in 1966 to satisfy Cold War strategic interests," as Foreign Policy In Focus contributor Charles Abugre recommended in What Obama Should Say in Africa. "While he's at it," Abugre writes, "he should apologize for the role the CIA played in removing Patrice Lumumba from power in 1960 and the resulting mess that is today's Democratic Republic of the Congo."

Obama saw no need to apologize for past product defects. He's not peddling the ugly old empire that tortured people at the Guantánamo detention facility and the Abu Ghraib prison, meddled in elections past, and is embroiled in its own bloody and expensive conflicts. It's Empire 2.0.

Well, of course, he didn't say "empire." That's what rebranding is all about. Consider what the president had to say about one of the new services that Empire 2.0 offers: the Pentagon's new U.S. African Command (AFRICOM). "Our Africa Command is focused not on establishing a foothold in the continent, but on confronting these common challenges to advance the security of America, Africa, and the world," Obama said.

Partnership sounds nice. But as FPIF contributor Gerald LeMelle argues in Revealing the Real Africa Policy, the administration's Africa agenda make "no reference to the recent FY 2010 budget that doubles the size of AFRICOM's funds. Nor does it mention the doubling of financial support for counterterrorism projects throughout the continent — including increasing funds for weapons, military training, and education at a time when U.S. foreign aid money is stagnating." Read more.