Emerging consciousness:

National Trauma Institute’s campaign aims to ‘Stop the Bleeding’">

July 23, 2010 There’s nothing like broadcasting a message in the heart of New York’s Times Square to get one’s message across.

At least that’s the goal of the San Antonio-based National Trauma Institute. “Stop the Bleeding,” the institute’s multi-faceted ad campaign, launched in NYC on July 15 with a goal of expanding awareness of NTI and its need for funds for trauma research. Some see the powerful new awareness and giving campaign as a bit disturbing. Its video billboard message features graphic images of trauma injuries.

NTI’s director of development, Stephanie Krueger, explains that unfortunately it’s reality and the tactic is vital in order to capture public attention. Perhaps not as high profile as some San Antonio nonprofit organizations, the National Trauma Institute serves a vital purpose, especially as the city continues to hone its expertise as a leader in both military medicine and biomedicine. Dedicated to funding trauma research, the institute is embarking upon a mission to inform the public about traumatic injury — and why support of research is so important. Continued